Social Media Content

Collaborated with global content creators ranging from 10K to over 1M followers to draft video scripts, advise on content direction, edit social copies, and launch videos across LinkedIn, X, TikTok and Instagram.

Led and executed multiple marketing campaigns focused on lead generation and brand awareness for various brands.

SAP Learning Site

Video Content, Social Media Copies

  • Partnered with tech creator Tiffany Janzen to drive new active learner sign-ups for the SAP Learning Site.

  • Managed influencer outreach and contract negotiations, developed video concept one-pagers, edited video scripts, and created social media copies.

  • Oversaw tracking links, video launches, and performance reporting.

SAP TechEd

Video Content, Social Media Copies

  • Managed influencer outreach and contract negotiations, edited Instagram video scripts, LinkedIn social post copies ( example 1, example 2, example 3) and directed content creation.

  • Oversaw tracking links, video launches, and performance reporting.

SAP Data Analytics & AI

Video Content, Social Media Copies

  • Partnered with data creators Megan Lieu and Jess Ramos to promote SAP’s new AI and data courses for young professionals.

  • Managed influencer outreach and contract negotiations, edited Instagram video scripts, LinkedIn social post copies ( example 1, example 2) and directed content creation.

  • Oversaw tracking links, content launches, and performance reporting.

SAP ColdPlay Tour App

Video Content, Social Media Copies

  • Partnered with sustainability influencers Green Girl Leah and Melissa Tan to raise awareness of SAP’s sustainability initiatives during the Coldplay World Tour.

  • Managed influencer outreach and contract negotiations, developed video concept one-pagers, edited video scripts, and created social media copies.

  • Oversaw tracking links, video launches, and performance reporting.

Deepblu Community App

Press Release, Social Media Content, Ambassador Program

  • Crafted bilingual (English/Mandarin) press releases and media pitch content, securing coverage in major tech outlets including TechCrunch and Engadget.

  • Planned and managed social media content about sustainability, diving, and travel on Facebook and Instagram.

  • Created a global influencer ambassador program for Deepblu from scratch. Managed influencer outreach, contract, content , social media copies, and giveaways.

#1 Asia Travel App- KKday

Press Release, Media Interview, Media Relations

  • Created bilingual (Mandarin/English) press releases and product updates for APAC media, ensuring consistent messaging across markets.

  • Coordinated executive interviews and content releases, maintaining relationships with 200+ major APAC media outlets including Vogue, ELLE, and Business Weekly.

  • Led a CSR project with Universal Studios Japan and Tiger Airline, increasing social media engagement and media coverage.